Voice of Customer (VOC) Analysis


• Understanding the true needs of customers requires work on the part of designers and planners. To find out  what the customer thought is not an easy task. EBMRS can help you to analyze the voice of the  customer (VOC) by getting a complete and accurate set of both the spoken and unspoken requirements of customer.
• EBMRS can provide detailed evaluation for target products or services by researching the target industry and  segment.
• VOC can assure design and delivery of product, service, and business processes.
• Good VOC enables clients to make smart decisions about marketing, sales, product, planning and other  business strategies.

• EBMRS will consider industry and China regions’ special character to select target customer as the  benchmark
• Solid experience on customer insight research
• Though research on target customers motivation and consideration to understand the real drivers and  market potential
• Explore the uniqueness of local competition and situation